Field Notes
Insight beyond the data.
Original research and perspective from the Flesh & Bone team on the trends, behaviours, and decisions shaping your industry.
More Than an Arrow: Why Wayfinding Is a Safety Strategy
Why wayfinding is safety infrastructure, not just a signage refresh.
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Beyond the Liquid: How Experience Became the New Premium in Spirits
How experience, not just liquid, is winning premium in spirits.
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Flat Isn't Failure: Rethinking What "Resilience" Looks Like in Restaurants
Why flat sales might be the strongest sign of brand health.
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Trust Anchors: Why the Empty Aisle Can Still Win
Why physical stores remain the ultimate trust anchor for shoppers.
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Beyond the Runway: What Rising Airport Satisfaction Actually Measures
What passenger satisfaction data reveals about growth and trust.
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When "Good Enough" Isn't: The Trouble With Analytics and AI Shortcuts in Insights
Why synthetic data and shortcuts can't replace real human signal.
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The 2026 State of Charitable Giving in Canada
How Canadians decide who gets their dollars — and why it matters for the sector.
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