With decades of experience designing and delivering meaningful, custom research at every level—from global studies to hyper-local deep dives—we work across qualitative and quantitative methods, serving both consumer and business audiences.
Below are some of the key sectors where we apply our expertise.
Beverage Alcohol & Cannabis
Our work in beverage alcohol and cannabis is deep and grounded in understanding how culture, context, and occasion shape choice. In beverage alcohol, we have experience across spirits, beer, wine, RTDs, and no- and low-alcohol categories, spanning both on and on-premise purchase environments. In cannabis, we have experience with flower, edibles, beverages and other formats spanning both online and in-retail. Our research has included segmentation, packaging development and on-shelf assessment, creative evaluation, brand health and advertising tracking, usage, attitudes, and occasion studies, concept and liquid testing, customer journey and shopper path-to-purchase research, pricing and cannibalization analysis, category landscape mapping, mood- and occasion-based choice and trade-off analysis, innovation and white-space exploration, and ethnographic, in-context research conducted in homes, retail environments, and on-premise settings.
Retail & Restaurants
Our work in retail and restaurants focuses on understanding how people navigate formats, experiences, and moments of choice. We’ve conducted research for online-only retailers, sporting goods and fashion brands, grocery and convenience stores, as well as QSR and fast-casual restaurants. Our research experience includes customer experience and segmentation studies, menu development and refinement, loyalty program design, creative evaluation, brand health and advertising tracking, usage, attitudes, and occasion research, customer journey and shopper path-to-purchase analysis, jobs-to-be-done frameworks, category landscape mapping, mood- and occasion-based choice and trade-oI analysis, pricing, promotions, and value assessment, and ethnographic, in-context research conducted in homes and in-store or in-restaurant environments.
CPG
Our work in CPG reflects both the complexity of products and the people who use them. We’ve partnered with clients across personal care, OTC, snacks, confectionery, beverages, beauty, cosmetics and wellness, household cleaners, pet care, dairy, protein alternatives, condiments and sauces, breakfast cereals, and more. Our research experience spans packaging development, creative assessment, brand health tracking, usage and attitudes, concept and product testing, customer journey and shopper path-to-purchase, pricing and cannibalization analysis, category landscape mapping, and ethnographic, in-context research—always designed to reveal not just what people do, but why it matters.
Travel & Transportation
Our work in travel & transportation focuses on understanding complex systems through the lens of the people who use, operate, and are impacted by them. We conduct research across a wide range of stakeholders, including travelers, riders/current customers, lapsed and non-customers, individuals with accessibility needs, front-line staff, and community members. Our experience spans multiple modes, from bus and light rail to heavy rail, airports, and hotels. Research has included segmentation, customer satisfaction and brand health tracking, customer journey mapping, creative assessment, amenity assessment, in-situ ride-alongs, signage and wayfinding evaluation, brand positioning, employee engagement, fare and pricing research, origin-destination studies, community consultation, mode choice and trade-oI analysis, service optimization testing, safety research, menu refinement, loyalty program research, data to support PR & crisis management, and future-focused planning and forecasting.
B2B
Our B2B work focuses on understanding complex decision-making environments, where risk, reputation, and relationships matter. We conduct research with a wide range of professional audiences, including contractors, engineers, physicians and other healthcare practitioners, senior executives, brokers, architects, fashion designers, and SaaS decisionmakers. Our research experience spans customer experience and segmentation, brand health tracking, value proposition and messaging testing, pricing research (including SaaS subscription models), brand architecture, market and category landscape mapping, loyalty program development, churn, retention and acquisition analysis, and lapsed customer understanding—designed to support smarter growth, clearer positioning, and more confident commercial decisions.
Not-for-Profit & Charitable Organizations
This sector is deeply important to us. Our work with not-for-profit and charitable organizations is grounded in a genuine respect for mission, trust, and the people behind every act of giving. We recognize this sector is often resource constrained and every dollar invested must clearly demonstrate ROI. We conduct research with current supporters, lapsed donors, and those yet to engage, helping organizations understand motivations, barriers, and issues that matter most. Our experience spans brand health and trust tracking, data to support policy development, donation and engagement drivers, campaign development and assessment, fundraising eIectiveness, volunteer experience research, and community perception work—always with the goal of strengthening connection, credibility, and impact.
We work with organizations and brands that want to: shape the market landscape, innovate unique products, author authentic and differentiated messaging, and deliver meaningful consumer experiences.